YUGO Private Aviation
YUGO Private Aviation
Work projects
Work projects
My Role
UX UI Designer
Type
SaaS
Tools
Figma, FigJam
Timeline
Jan-June 2024
My Role
UX UI Designer
Type
SaaS
Tools
Figma, FigJam
Timeline
Jan-June 2024
•
Mobile
•
Web Responsive
•
System Design
Why do we build the YUGO?
Not because they want an app.
Because they have a problem.
Why do we build the YUGO?
Why do we build the YUGO?
The Problem
The Problem
Booking a private jet isn't like booking a commercial flight.
Booking a private jet isn't like booking a commercial flight.
Customers often need to contact a concierge before they can understand approximate pricing, aircraft availability, or whether a trip fits their budget. The lack of upfront information makes it difficult to compare options and confidently decide whether to continue the booking process.
Customers often need to contact a concierge before they can understand approximate pricing, aircraft availability, or whether a trip fits their budget. The lack of upfront information makes it difficult to compare options and confidently decide whether to continue the booking process.
How might we help customers explore private jet travel with greater transparency before speaking with a sales representative?
How might we help customers explore private jet travel with greater transparency before speaking with a sales representative?
Design Challenges
Design Challenges
How can we provide enough information to help users make decisions without promising an inaccurate price?
How can we provide enough information to help users make decisions without promising an inaccurate price?
Charter pricing varies by aircraft, route, schedule, and availability.
Aircraft repositioning (empty-leg flights) can significantly affect pricing.
Airport, crew, and operational fees differ between itineraries.
Exact pricing cannot be guaranteed until the itinerary is confirmed.
Charter pricing varies by aircraft, route, schedule, and availability.
Aircraft repositioning (empty-leg flights) can significantly affect pricing.
Airport, crew, and operational fees differ between itineraries.
Exact pricing cannot be guaranteed until the itinerary is confirmed.
Design Strategy
Design Strategy
To reduce uncertainty before booking, I focused on three areas.
To reduce uncertainty before booking, I focused on three areas.
Estimate
Provide transparent price estimates rather than exact quotations.
Explore
Allow users to compare aircraft and travel options before contacting a concierge.
Inspire
Introduce curated experience packages with fixed pricing through hotel and resort partnerships.
Estimate
Provide transparent price estimates rather than exact quotations.
Explore
Allow users to compare aircraft and travel options before contacting a concierge.
Inspire
Introduce curated experience packages with fixed pricing through hotel and resort partnerships.
Design Approach
Design Approach
Traditional Booking
Customer
↓
Call Concierge
↓
Wait for Quote
↓
Book
YUGO
Customer
↓
Explore Aircraft
↓
Estimate Price
↓
Compare Options
↓
Contact Concierge
↓
Book
Persona
Persona
My Contribution
My Contribution
The entirely mobile experience and selected responsive web of booking experience package flows.
The entirely mobile experience and selected responsive web of booking experience package flows.
I contributed to the entirely mobile experience and selected responsive web flows while working within YUGO's established design system. My focus was on improving booking transparency, estimating charter costs, and creating a consistent experience across devices.
I contributed to the entirely mobile experience and selected responsive web flows while working within YUGO's established design system. My focus was on improving booking transparency, estimating charter costs, and creating a consistent experience across devices.
Web Responsive interface
Web Responsive interface
The Outcome
The Outcome
The mobile experience helped customers explore aircraft options, understand approximate charter pricing, and evaluate luxury travel packages before contacting a concierge.
The mobile experience helped customers explore aircraft options, understand approximate charter pricing, and evaluate luxury travel packages before contacting a concierge.
What I learned
What I learned
Working within an established design system taught me that consistency alone doesn't create a great experience. The challenge was balancing business requirements, luxury branding, and complex booking workflows while ensuring users always understood the next step.
Working within an established design system taught me that consistency alone doesn't create a great experience. The challenge was balancing business requirements, luxury branding, and complex booking workflows while ensuring users always understood the next step.
THANK YOU!
THANK YOU!
Thanks for taking the time to explore this project.
I’m always open to feedback and would love to hear your thoughts.
“If you’re interested, feel free to dive into the next project.” 😍🤩
Thanks for taking the time to explore this project.
I’m always open to feedback and would love to hear your thoughts.
“If you’re interested, feel free to dive into the next project.” 😍🤩
Thank You for
visiting my site.
Socials
Have any Question? Feel free to reach out on LinkedIn or Email me: yimpanhchakporreaksmey@gmail.com
Copyrights © 2026 Yim All Rights Reserved
Thank You for
visiting my site.
Socials
Have any Question? Feel free to reach out on LinkedIn or Email me: yimpanhchakporreaksmey@gmail.com
Copyrights © 2026 Yim All Rights Reserved
Thank You for
visiting my site.
Socials
Have any Question? Feel free to reach out on LinkedIn or Email me: yimpanhchakporreaksmey@gmail.com
Copyrights © 2026 Yim All Rights Reserved