Uber Ride
Uber Ride
Case Studies (Airport pickup)
Case Studies (Airport pickup)
My Role
Product Designer
Type
SaaS
Tools
Figma
Timeline
August 2026
My Role
Product Designer
Type
SaaS
Tools
Figma
Timeline
August 2026
•
Iterate Design
•
Mobile
Have you ever had trouble finding the right pickup spot at an airport?
Have you ever had trouble finding the right pickup spot at an airport?
Users can feel stuck when asked to reach the pickup point without clear guidance.
Users can feel stuck when asked to reach the pickup point without clear guidance.
Observation
Observation
Uber already provides pickup guidance at many airports But many users don't discover it when they need it.
Uber already provides pickup guidance at many airports But many users don't discover it when they need it.
The challenge isn't just navigation. It's making guidance discoverable at the right moment while coordinating pickups within airport constraints.
The challenge isn't just navigation. It's making guidance discoverable at the right moment while coordinating pickups within airport constraints.
How might we make airport pickup guidance easier to discover while better coordinating riders and drivers?
How might we make airport pickup guidance easier to discover while better coordinating riders and drivers?
Challenges
Challenges
Many airports limit curbside waiting at pickup areas.
Many airports limit curbside waiting at pickup areas.
As a result, riders may need to reach the designated pickup area before requesting a ride.
Real Experiences:
After returning to Chicago's O'Hare Airport, I struggled to locate the Uber pickup area. I switched between apps, signs and even asked staff for directions before finally reaching the correct pickup location.
As a result, riders may need to reach the designated pickup area before requesting a ride.
Real Experiences:
After returning to Chicago's O'Hare Airport, I struggled to locate the Uber pickup area. I switched between apps, signs and even asked staff for directions before finally reaching the correct pickup location.
Key Insights
Key Insights
If users don't discover a feature when they need it, can it really solve their problem? 😰
If users don't discover a feature when they need it, can it really solve their problem? 😰
Design Decision
Design Decision
My focus is on building on what exists, improving timing, visibility, and coordination, not duplicating the feature.
My focus is on building on what exists, improving timing, visibility, and coordination, not duplicating the feature.
User Flow
BOOK A RIDE AFTER LANDING
RESERVED A RIDE
User Flow
BOOK A RIDE AFTER LANDING
RESERVED A RIDE
Solutions
Solutions
Improve pickup coordination
Improve pickup coordination
Increase guidance discoverability
Surface pickup guidance immediately after landing instead of hiding it behind secondary actions.
Help riders understand where to go before they begin the pickup process.
Improve navigation accuracy
Confirm the rider's current location to provide more reliable guidance throughout the airport.
Coordinate rider and driver readiness
Let riders update their journey status as they move through the airport.
Notify drivers based on rider readiness, helping both arrive at the pickup point at the right time.
Increase guidance discoverability
Surface pickup guidance immediately after landing instead of hiding it behind secondary actions.
Help riders understand where to go before they begin the pickup process.
Improve navigation accuracy
Confirm the rider's current location to provide more reliable guidance throughout the airport.
Coordinate rider and driver readiness
Let riders update their journey status as they move through the airport.
Notify drivers based on rider readiness, helping both arrive at the pickup point at the right time.
Results
Results
Fewer Cancellations and No long waits
Fewer Cancellations and No long waits
The expected outcome is a more seamless airport pickup experience that helps riders reach the correct pickup location with confidence while enabling drivers to arrive at the right time, ultimately improving efficiency for both sides of the marketplace.
The expected outcome is a more seamless airport pickup experience that helps riders reach the correct pickup location with confidence while enabling drivers to arrive at the right time, ultimately improving efficiency for both sides of the marketplace.
What I learned
What I learned
This project taught me that even the most useful features can fail if users don't discover them at the right moment. A great user experience isn't just about creating new functionality. It's about making existing features easy to find, understand, and use when they matter most.
By helping users navigate a complex airport and better coordinate their pickup, thoughtful design can reduce uncertainty, lower cognitive load, and create a smoother travel experience. 🚗🥰
This project taught me that even the most useful features can fail if users don't discover them at the right moment. A great user experience isn't just about creating new functionality. It's about making existing features easy to find, understand, and use when they matter most.
By helping users navigate a complex airport and better coordinate their pickup, thoughtful design can reduce uncertainty, lower cognitive load, and create a smoother travel experience. 🚗🥰
THANK YOU!
THANK YOU!
Thanks for taking the time to explore this project.
I’m always open to feedback and would love to hear your thoughts.
“If you’re interested, feel free to dive into the next project.” 😍🤩
Thanks for taking the time to explore this project.
I’m always open to feedback and would love to hear your thoughts.
“If you’re interested, feel free to dive into the next project.” 😍🤩
Thank You for
visiting my site.
Socials
Have any Question? Feel free to reach out on LinkedIn or Email me: yimpanhchakporreaksmey@gmail.com
Copyrights © 2026 Yim All Rights Reserved
Thank You for
visiting my site.
Socials
Have any Question? Feel free to reach out on LinkedIn or Email me: yimpanhchakporreaksmey@gmail.com
Copyrights © 2026 Yim All Rights Reserved
Thank You for
visiting my site.
Socials
Have any Question? Feel free to reach out on LinkedIn or Email me: yimpanhchakporreaksmey@gmail.com
Copyrights © 2026 Yim All Rights Reserved